Singapore Grand Prix

Trusted floral and venue styling partner for high-speed, high-stakes experiences.

When you’re working in the world of Formula 1, timing is everything. Precision isn’t just a value, it’s a requirement. In 2023 and 2024, Echevaria.co was trusted to design and execute floral styling for hospitality suites, lounges, and private brand spaces across multiple event days for the Formula 1 Singapore Grand Prix.

This wasn’t just about making a space look beautiful. It was about delivering intentional, dynamic floral design under tight timelines, strict security access, and high-volume expectations, all while maintaining our signature balance of sustainability and elegance.

Scope & Execution

We styled luxury hospitality suites over 3 event days, including VIP lounges and private rooms for global brands and partners affiliated to the Singapore Grand Prix. All of our botanical installations featured a unique design language built around speed, elegance, and precision with floral arrangements that mirrored the energy of the race without overwhelming the space. Each design curated to align with each brand’s values, colour palette, and style.

Installations ranged from table centerpieces to custom botanical styling designed specifically for the suite’s fit, crafted to reflect the luxury, movement, and high-stakes nature of Formula 1.

Despite the complexity of each space, the set ups were completed within the set amount of fime, coordinating across venue ops, vendor access schedules, and strict set-up and teardown requirements.

From pre-event site visits to late-night teardown coordination, the team handled every detail with precision, ensuring the clients without a worry.

The project required coordination of:

Hospitality Suites styled within the days prior to the Race
A dedicated team of over 30 across production, install and teardown
Over 600 floral arrangements and installation
Zero compromise on creative direction or quality

Sustainability, Even in Speed

While Formula 1 is known for adrenaline, the approach remained grounded in sustainable floral design. Minimal floral waste was achieved by using potted greens and long-lasting botanicals, environmentally friendly mechanics, and regionally sourced foliage and florals wherever possible.

Post-event, the team partnered with Ground-Up Initiative, to compost all floral waste. Diverting it from landfill and returning it to the soil. Even in a fast-paced, high-pressure setting, beauty and sustainability can co-exist.

Design for Luxury

Each suite had its own tone, guided by the client’s brand identity. Whether it was a modern minimalist setup with sharp lines and deep tones or a more organic concept with layered textures and soft ambient lighting, we translated each brief into a sensory floral experience.

This level of personalisation, down to vessel material, floral movement, and spatial layout, is what sets Echevaria apart in the corporate event styling space.

Why Clients Keep Coming Back

Corporate clients don’t just want creative ideas. They want to know their styling partner can handle scale, think ahead, and solve problems before they happen.

That’s what we bring to the table:

Flawless coordination
Architectural-level spatial thinking
And design with intention, not excess

Our repeat partnerships at F1 are a testament to that trust.

When every detail matters, you want a partner who sees the full picture. At Echevaria.co, we don’t just style florals, we craft immersive, brand-aligned environments with precision, speed, and sustainability at the core. From concept to teardown, we make your space unforgettable, for all the right reasons.