Google Cloud x HSBC Collective Intelligence
Google Cloud x HSBC Collective Intelligence Event
Location: PATH Restaurant, MBFC
Event: Google Cloud x HSBC Collective Intelligence Event
Organised By: Audience UK, PR Agency
Brief: Bouquet-style Table Arrangements
Audience UK first approached us with a brief saying requesting for table arrangements for this Private Dining Event. The only requirement for the table arrangements was for the botanical elements to be in Google’s Corporate Colours.
Rethinking typical, standard corporate flowers where the flowers are arranged in the same height in a common glass vase, we wanted to take inspiration from the ‘Cloud’ word form of Google Cloud.
Inspired by wispy clouds and the organic forms that they naturally form, we toyed with the clustering of colour blocks in a staggered form. The created an organic form structure that does not follow the conventional corporate flowers.
Understanding that a large proportion of the guests were flown in internationally, we wanted to showcase flowers found in the region in our botanical palette. This determined the palette consisting Orchids and Tropical greens.
“It was an absolute pleasure to work with Huiyin on this C-Suite Executive dinner. Huiyin designed and provided floral arrangements that were perfect for our event and a lot better than we could have ever imagined. Huiyin was super easy to work with, reliable and her creativity really shone through in her proposals, making my life so much easier! Thank you again.”
- Emily, Senior Producer at Audience PR